Created as part of a senior-level Arts Manager interview for ZooTampa, this project explores a multi-tiered signage system and installation plan informed by early-stage brand guidelines. The concept is designed to help guests understand the interconnected nature of ecosystems and why protecting each part is essential to maintaining balance. Hand-drawn design elements inspired by the natural environment reinforce the exhibit’s educational and conservation-driven goals.
This project reflects my excitement and passion for conservation-focused spaces and my ability to carry a concept from vision through build-ready documentation.
Role: Art Direction, Signage, Graphic Design/ Illustrations, Copywriter
ZooTampa
Amphibian & Reptile Discovery Center Signage
Animal Exhibit Signage
Rooted in the idea that education fosters care, each exhibit layer highlights why the species matters—its role within the ecosystem, what happens if it disappears, where it is endemic, and key facts that spark curiosity and understanding.
Educational Trading Cards
Printed trading cards were designed as a hands-on learning tool, featuring animal facts, conservation tips, and key details. The activation supports guest engagement by turning education into a playful, take-home experience for children and families visiting the zoo.
