Jr Art Director
The Marketing Arm
As a Junior Art Director, I was able to gain hands on experience in all forms of a creative campaign, from concepting to presenting the creative to strategists, etc. This was an opportunity for me to help Hilton’s creative team with a creative campaign proposal.
The idea: a partnership between Grammy’s and Hilton Hotels. The Grammy’s take over a floor of the hotel, with artists up for 2024 Grammy’s each having their own room. The partnership was an innovative and exciting way to elevate both brands and celebrate the award show.
I led the creative direction on the campaign proposal.