Cheetos
Cheetos Made Me Do It
Chester Cheetah first emerged on our screens as a mysterious troublemaker, encouraging us to give into our cheesiest temptations.
Cheetos Made Me Do It is a campaign built to celebrate that mischievous mascot, and all of the chaotic joy that he encourages.
AD: Emily Hernandez & Flavio De Zorzi
CW: Marco Moneti
01
Mischief in the Streets
Posters throughout the city will celebrate what mischief makers look like in action- wherever they may be!
02
Socials
Cheetos will leave a trail of sponsored Instagram ads and organic posts instigating marvelously mischievous behavior.
Tik Tok
This trail will lead to TikTok via the hashtag #ChesterMadeMeDoIt, where users are introduced to the Cheetos game show.
03
Chester Made me Do it Game Show
Chester Made Me Do It will stream from The official Cheetos TikTok account, where contestants will be directed by Chester himself to carry out mischievous tasks.
Users become contestants on the show by submitting a TikTok of themselves causing some mischief or prank, and using the hashtag #ChesterMadeMeDoIt. Those deemed worthy by Chester will compete for a lifetime supply of Cheetos.
Declaring the Mischief Master
Chester crowns the winner, who receives a lifetime supply of Cheetos with a dusting.
Confession Time
Organic posts from @Cheetos TikTok and Instagram promote a new, dust covered attraction coming to a city near you: Confession Dust Booths.
04
Dust Booths
Dust Booths will arrive in cities across the country where contestants will confess their best “Cheetos Made Me Do It” behavior to an AI generated version of Chester the Cheetah.
After they confess, the booth cameras capture the moment contestants are covered in Cheeto dust from the ceiling.
Times Square Experience
The New York City dust booth will project images from the Times Square location in real time with the hashtag #CheetosMadeDoIt.
The dust shots are shared across @Cheetos social media displaying the proud mischief makers in their #CheetosMadeMeDoIt glory.
