Squid Game
IRL Squid Game
Last fall, Squid Game broke through cultural and language barriers to take over the world (and the internet.) We wanted to design a campaign and website for a real life, SAFE version of the Squid Game Experience.
AD: Emily Hernandez, Hunter Bell
CW: Kayla Segal
01
Play the Internet
Series of sponsored feed posts and Instagram stories promoting the site where you can play online games inspired by the series, or sign up to play the game in real life at one of our events.
Out of Home
These OOH ads will consist of everything from mobile billboards, traditional billboards and micro ads. Capitalizing on the recognizable color scheme and imagery from the show, these ads will have QR Codes to drive users to the Squid Game Website.
The Website
The sign up process will generate a list of name and email leads to use for future newsletter blasts. The website will also have simple online games similar to the ones in the show.
