ON x Cynthia Erivo
Glow On Campaign
92% of people who set yearly personal and fitness goals never end up achieving them. Adopting a running routine builds the same mental strength needed to achieve personal life goals.
ON wants to partner with Cynthia Erivo to launch a campaign targeting dream chasers –helping them draw the parallels between running and achieving bigger life goals.
AD: Emily Hernandez & Madison Polkowitz
CW: Cindy Sim
Glow On App
The first app designed to chase your dreams.
To start, users select from four categories of major life goals they want to run for. Each category contains more specific goals within.
The app is then broken down into two sections: Go and Glow.
The former is geared toward fitness goals, while the latter is catered to broader life goals.
Glow Goal
The app breaks down big, scary life goals into three tangible, weekly tasks.
Users are responsible for logging their progress in the app, and can track their accomplishments at any time.
Go Goal
Users will set a weekly mileage goal, which is then split into three separate running routes around their city.
Users will also be able to listen to Cynthia’s personal running playlist to keep them motivated and in the zone.
Get Sponsored
Real friends help each other glow on.
From the app, users can also invite friends to “sponsor” their journey by texting them a link to a simple web version of the app. The with just one click, the user’s friend will be notified if the user misses a run.
Rewards
Glow On users who are consistently meeting their Go & Glow goals will be rewarded with a generous discount on any purchase with On.
If you don’t quit, you’ll get free shit!
TikTok
To kickstart the campaign, Cynthia invites her social following to use the hashtag #GlowOn to show off their hard earned post-workout glow.
#GlowOn Winners
Winners of the TikTok challenge will get ON shoes signed by Cynthia with a note encouraging them to pursue their goals & download the app.
Running & Life Truths
We’ll entice the greater community to join the movement by launching a “Running & Life Truths” series in gyms and running paths.
