20 million pounds of fresh produce gets thrown out each year, a lot of the time the deciding factor is its appearance. But a lot of food that we deem “too ugly” for grocery stores is perfectly edible.
We should be celebrating the charm of these unique, odd looking vegetables.
AD & Copy: all me!
Misfits Market
Celebrate the Misfits
We invite the internet to show us the weirdest, funniest and most unique veggies in their subscription box with the hashtag #celebratethemisfits.
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Celebrate the Misfits
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Brand Characters
Misfits Market will commission artists to design characters based around the oddest shapes from the customer submission. This character will be featured on stickers, trading cards, and monthly packaging.
Educational cards teach our customers about how our peculiar vegetables develop. Different is special- NOT weird!
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Oh My Gourd
Gourds look weird, yet they’re celebrated for it! To kick off the fall season, Misfits Market will be giving away free gourds in each box and at farmer’s markets across the U.S, asking customers to tell us what they think their gourd looks like. There will be a portal on the official website to anonymously disclose your opinion, and a social media campaign to bring awareness to the charm and versatility of mother nature’s design.
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Misfits x Beyond Retro
Beyond Retro is a sustainable clothing brand that has already saved over 7 million pieces of vintage clothing from landfills. We will partner with them for our merch collection, which will be made using only recycled clothing.
Merch also means fun stickers!
