For the fall football season, Papa Murphy’s teamed up with Fanatics for the PM “Game Day Your Way” Sweepstakes- to boost engagement for both brands across multiple platforms. Entrance into the sweepstake game offered a wide array of enticing prizes. A multimedia digital campaign, Game Day Your Way featured social media ads, email campaigns, promotional webpage banners, and dynamic ads. As a junior art director on this client, I lead the design of all the following campaign assets- which were employed across social media, email campaigns and official company websites.

Dynamic Ads

I was tasked with making the Digital dynamic ads for this campaign, and deployed some motion graphics skills to bring movement and energy to the ads. They were displayed on both company websites, Papa Murphy’s email campaigns, and PM official website announcing the campaign.

Social Media Ads

Email Campaign

I lead design on the email campaign below, which went out to all PM subscribers in September of 2023. I designed the spinning wheel and incorporated brand guidelines and campaign look/feel into the design.

The email campaign includes two email sub-touts- one with a spinning wheel and two email header banners.