At TMA, I worked as a Junior Art Director on campaigns for Uber, Uber One, and Uber Eats, designing social and digital ads that connected with audiences worldwide. I created clean, high-impact visuals tailored for each brand, translating strategy into smart, scroll-stopping design. From layout and typography to motion graphics and asset production, I ensured every piece was visually cohesive, on-brand, and built to perform across platforms.
Uber One x Live Nation
In 2023, Uber One teamed up with Live Nation to elevate both their brands. New Uber One users who used the code “Live Nation” would automatically get a free ride to or from a Live Nation event. Festival goers with Uber One memberships were offered exclusive ticket options, VIP access, and sneak peeks backstage.
As a Junior Art Director at The Marketing Arm, I worked alongside other junior creatives from the Uber team on several aspects of this campaign. Below are the designs we delivered for the email and social media advertisements that Uber One used to highlight this promotion.
Uber Eats x Sofi Stadium
In August of 2023, Uber Eats paired up with Yankee Stadium and SoFi Stadium to allow fans to order ahead from concession stands and avoid waiting in line. To advertise this new feature, the Uber team and I delivered the static social and in-app ads below.
Uber and Capital One
In 2023, Uber and Capital One partnered up to offer Uber rewards to Capital One card holders. To highlight the versatility of products available to order on Uber Eats and Uber grocery, I was able to design the in-app icons for the promotion’s explanation page. Harnessing illustration libraries and photoshop, Uber’s Junior art director and I delivered the following four in-app icons.
