As an Art Director and Video Editor at POOLCORP, I create visual content and campaigns for several of the company’s leading brands, including NPT, Pool360, and SwimmingPool.com. POOLCORP is the parent company behind these names, serving as the world’s largest distributor of outdoor living and leisure products. This section showcases a collection of my design, print, social and video work produced for multiple POOLCORP brands.
Photoshoots and Social Media Art Direction
• Directed and produced promotional videos and social media campaigns from concept and animation to on-set art direction and execution
• Repurposed and scaled content across digital ads, social media content and print media.
Construction Videography
Strategically edited long-form construction footage into short, eye-catching transformation videos designed for social media growth. Emphasized strong hooks, tight pacing, and satisfying visual payoffs, contributing to viral performance with millions of views and significant audience interaction.
Hero Pool Highlight Reels
Led post-production for luxury home and pool showcases, shaping extensive long form raw footage into refined, high-impact, short form highlight reels. Oversaw editing, color grading, compositing, and motion design to deliver cohesive, brand-elevated social content.
Viral Content
For NPTPool Pool Products, (Poolcorp’s Luxury Outdoor Backyard Company) The Social media team and I collaborated with Primetime Pool Plastering on a construction timelapse video. It ended up doing even better than we had anticipated and we were very happy with the amount of outreach we received.
Views: 100 Million+
Comments: 3,900+
Replays: 9,400+
Shares: 135K+
179K New Followers
NPTPoolProducts Before:
The Aesthetic before was rather dreary and not nearly as engaging.
NPTPoolProducts After
I worked hard to bring in more motion through engaging, visually captivating reels and repeating In-feed grid Lockups to form a cohesive, well-designed instagram grid monthly.
Fourth of July Social Animations
2025 ISC Convention
Designed a cohesive signage system for the International Sales Conference, creating clear, branded visuals that enhanced navigation, communicated important information and elevated the attendee experience.
Branding Guidelines
I collaborated with the design team to develop the fluid-inspired visual identity for ISC 2026, shaping the look and feel across all design elements. A fellow designer and I also led and completed the comprehensive visual guidelines.
Pool Construction Print Catalog
Signage
Led the design and execution for a series of in-store and outdoor ad banners.
Dealer Marketing Templates
PRINT & DIGITAL
Designed a suite of customizable print and digital marketing templates developed for dealer distribution. Created scalable, brand-aligned assets that the company could provide to dealers for customized local customer promotions.
