As an Art Director and Video Editor at POOLCORP, I create visual content and campaigns for several of the company’s leading brands, including NPT, Pool360, and SwimmingPool.com. POOLCORP is the parent company behind these names, serving as the world’s largest distributor of outdoor living and leisure products. This section showcases a collection of my design, print, social and video work produced for multiple POOLCORP brands.
2025 ISC Convention
Designed a cohesive signage system for the International Sales Conference, creating clear, branded visuals that enhanced navigation, communicated important information and elevated the attendee experience.
Branding Guidelines
I collaborated with the design team to develop the fluid-inspired visual identity for ISC 2026, shaping the look and feel across all design elements. A fellow designer and I also led and completed the comprehensive visual guidelines.
Fourth of July Social Animations
Photoshoots and Social Media Art Direction
• Directed and produced promotional videos and social media campaigns from concept and animation to on-set art direction and execution
• Repurposed and scaled content across digital ads, social media content and print media.
Construction Videography
Strategically edited long-form construction footage into short, eye-catching transformation videos designed for social media growth. Emphasized strong hooks, tight pacing, and satisfying visual payoffs, contributing to viral performance with millions of views and significant audience interaction.
Hero Pool Highlight Reels
Led post-production for luxury home and pool showcases, shaping extensive raw footage into refined, high-impact highlight reels. Oversaw editing, color grading, compositing, and motion design to deliver cohesive, brand-elevated social content.
Pool Construction Print Catalog
Signage
Led the design and execution for a series of in-store and outdoor ad banners.
Dealer Marketing Templates
PRINT & DIGITAL
Designed a suite of customizable print and digital marketing templates developed for dealer distribution. Created scalable, brand-aligned assets that the company could provide to dealers for customized local customer promotions.
